Live Streaming: The New Wave In Ads?
Video constitutes more than a third of all Internet content nowadays. Much like Socialbakers, posts containing video reach up to 135% lots more people than standard posts with text and images. A brand new way of advertising is entering play, though. Let’s take a closer look in internet marketing.
In the marketing specialists and small business owners that have used video, 74% have confirmed this instrument’s efficiency.
The Interactive Advertising Bureau has says the amount of money invested in digital advertising (USD 72.5 billion) just exceeded television expenses (USD 71.3 billion) the first time. With that said, the share of expenses on video content is growing exponentially.
While pre-made videos are still inside the limelight, their popularity is likely to be surpassed by another hot trend: live video streaming. Itrrrs this that a representative of GBKSOFT, a web- and mobile app developer company, has to say about this trend:
Of course that live streaming is really a new big bet for your advertising industry.
Statistical advantages of choosing the live video streaming channel
- 45% of the live streaming audience is preparing to spend on live content;
- 56% of the users watch live streams to have the latest news;
- 70% from the audience is able to pay for concert or event attendance after watching it live;
- Over 75% from the users already watch live video streams on Facebook;
- The live Facebook stream of Game of Thrones has garnered 3.5 million views together with almost 200 000 comments.
As outlined by analytics, this sector comes with a even more marketing potential than pre-produced videos.
Things to be the cause of:
Should you be determined to develop a live streaming app, the finish user is highly recommended first of all. Will your app connect just two users, or will it broadcast worldwide?
User-to-user examples: Skype, Viber.
User-to-audience examples: Twitch, YouTube, Facebook, Periscope.
For details about cách chạy quảng cáo livestream page thường site: read.